Free resources.

Ad budget calculator

See how many leads and customers a monthly budget can bring at the cost per lead you expect.

Instagram engagement calculator

Work out the engagement rate of a post or an account, by followers or by reach.

Ad copy character counter

Check headlines, descriptions and captions against Meta, Google and Instagram length limits.

Meta ads

Why your Meta ads stopped working: creative fatigue explained

How to spot creative fatigue in Meta ads, what causes it, how often to refresh your ads and how to set up creative tests that tell you what to make next.

Websites

Why website speed matters for ads, and how to fix a slow site

Why a slow website wastes ad money, what Core Web Vitals mean in plain words, what usually slows a site down, and a table of fixes in order of impact.

WhatsApp

WhatsApp lead follow-up: auto-reply, reminders and CRM

How to follow up ad leads on WhatsApp: what the first auto-reply should say, a follow-up sequence, routing leads to a CRM or sheet, opt-in and human handover.

WhatsApp

WhatsApp Business automation for hotels and restaurants

The WhatsApp flows hotels and restaurants should automate first, from enquiries and bookings to reminders, menus and feedback, plus opt-in and app vs Platform.

AI search

What is llms.txt, and should your website have one?

llms.txt explained: what the proposed file is, what goes in it, how it differs from robots.txt, and whether it is worth an hour of your time right now.

AI search

What is AI search optimisation (AIO, GEO, AEO), and does your business need it?

AIO, GEO and AEO explained in plain words: what helps AI tools describe your business correctly, what nobody can promise, and who needs it now.

ChatGPT ads

What are ChatGPT ads, and can Indian businesses run them?

What ChatGPT ads are, who sees them, when they launched in India, the ₹725 daily minimum, how you pay, and who should test them first. Facts as of Oct 2026.

Hotels

What a hotel booking website needs to win direct bookings

What a hotel website needs to win direct bookings: a good booking engine, rates above the fold, mobile speed, photos, offers, trust, WhatsApp and tracking.

Pricing

Social media management cost in India in 2026

What social media management in India includes at each level, what pushes the monthly fee up or down, and how to compare agency, freelancer and in-house costs.

Pricing

Social media and ads management cost in Dubai in 2026

What social media and ads management in Dubai includes, what drives the monthly fee, how ad spend is billed, and how to compare UAE agency quotes fairly.

Hiring

Performance marketing agency vs in-house marketer: the real cost in India

Compare the full cost of an in-house performance marketer and an agency in India: salary, tools, creative, your time and leave cover, and when in-house wins.

Meta ads

Meta ads for restaurants in India: budget, targeting and creative

How Indian restaurants can run Meta ads: a test budget, tight local targeting, timing for slow nights, Reels creative, WhatsApp or booking links, and tracking.

Tracking

Meta Pixel and Conversions API: what a small business actually needs

A plain guide to the Meta Pixel and Conversions API for small businesses: what each does, what to set up first, which events to track and how consent fits in.

Apps

MVP app cost in Australia vs offshore development

What drives the cost of an MVP app in Australia, how offshore and hybrid teams compare on time zones, communication, IP and quality, and how to budget.

Local SEO

Local SEO checklist for restaurants and cafes in India

A plain local SEO checklist for Indian restaurants and cafes: Google Business Profile, matching details, menu page, photos, honest reviews and schema.

Social media

Instagram Reels strategy for hospitality brands

A practical Reels plan for hotels, restaurants and venues: formats that work, hooks, series ideas, posting rhythm, what to measure and when to run Reels as ads.

AI search

How to show up in Google AI Overviews

What Google AI Overviews are, the SEO groundwork that gives your pages a fair chance of being linked, how to track it, and which shortcuts to avoid.

ChatGPT ads

How to set up your first ChatGPT ads campaign, step by step

A plain step-by-step guide to a first ChatGPT ads campaign: account, payment, objective, budget, ad copy, landing page, tracking, launch and the first review.

AI search

How to get your business recommended by ChatGPT

A practical checklist to help ChatGPT find and describe your business correctly, why nobody controls its answers, and why ChatGPT ads are a separate thing.

Creative

How to brief an AI ad studio: what to send for better ads

A brief checklist and copyable template for AI ad studios: offer, audience, real proof, brand assets, dos and don'ts, formats, platforms and legal lines.

Real estate

How real estate developers should measure cost per lead

Why cost per lead misleads real estate developers, and how to track cost per qualified lead, per site visit and per booking instead, with a worked example.

ChatGPT ads

How much should you budget to test ChatGPT ads?

How to size a first ChatGPT ads test in India from the ₹725 daily minimum, with 30-day maths at example click costs and clear rules for when to scale or stop.

Websites

How much does a business website cost in India in 2026?

What really drives the cost of a business website in India: pages, design, CMS, booking, integrations, content, hosting and upkeep, with a worked example.

Creative

How many ad creatives does a brand need each month?

A simple way to work out how many new ad creatives you need each month from your budget and channels, plus a refresh rhythm and a fair testing structure.

Google ads

Google ads for hotels: winning direct bookings from OTAs

How hotels can use Google search ads to win direct bookings: defend your own name, target area searches, land on your booking engine and track real bookings.

Local SEO

Google Business Profile: a complete checklist for 2026

A plain checklist for your Google Business Profile: name, categories, address, hours, photos, reviews and upkeep, based on Google's own help pages.

ChatGPT ads

ChatGPT ads vs Google ads: where should a small business spend first?

How ChatGPT ads and Google Ads differ on intent, formats, buying models, tracking and minimums, and which one a small business should fund first, by situation.

AI video

AI video ads: how they are made and what they cost in India

How AI video ads are made, from brief and script to voice, captions and AI labels, what drives their cost in India, and how to compare agency quotes.

AI video

AI UGC ads explained: what they are and when they work

What AI UGC ads are, when creator-style AI video fits your brand, the honesty rules to follow, how to label them, and how to test them against real UGC.

Social media

A 30-day content calendar for a restaurant (with a free template)

A free 30-day social media calendar for restaurants, cafés and bars, with content pillars, slow-day pushes, event posts and how to repost guest content.

Pricing

What does Instagram and Meta ads management cost?

What you pay for when you hire someone to run Instagram and Meta ads: the fee, the ad spend and the creative, how agencies charge, and how to compare quotes.

Media

How do large Instagram pages earn from brand deals?

How pages with big audiences earn from sponsored posts: what brands look for, how deals are structured, how to price fairly and why paid posts must be labelled.

AI ads

Are AI-generated ads allowed on Facebook and Instagram?

Can you run AI-made ads on Facebook and Instagram? What gets them rejected, how to handle disclosure, and how to use AI creative honestly in your campaigns.

Strategy

Agency, freelancer or in-house: who should run your Instagram?

A plain comparison of an agency, a freelancer or an in-house hire for your Instagram page, with the costs, trade-offs, hidden costs and risks of each option.

Hiring

7 questions to ask before hiring a social media agency

Seven questions that show whether a social media or ads agency is a good fit for your business, plus what good and weak answers sound like before you sign.