Instagram engagement calculator.
Work out the engagement rate of a post or an account, by followers or by reach.
Instagram engagement calculator
This tool runs in your browser. Nothing you type is stored or sent anywhere.
How it works.
Interactions per post = (likes + comments + saves + shares) ÷ number of posts.
Engagement rate by followers = interactions per post ÷ followers × 100.
Engagement rate by reach = total interactions ÷ total reach × 100. This is often more useful, because it measures the people who actually saw the posts.
Saves, shares and reach are in Instagram Insights for professional accounts. Leave them blank if you do not have them.
Questions.
What is a good engagement rate?
It depends on account size, niche and format, so compare an account with itself over time and with similar accounts, rather than with a single benchmark.
Should I use followers or reach?
Use reach when you have it. Followers is handy for comparing other public accounts, where you cannot see reach.
Which interactions should I count?
Likes and comments at minimum. Add saves and shares when you have Insights; they often show stronger interest.
Is my data saved?
No. The calculator runs in your browser and nothing is sent or stored.
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