Performance marketing.
Every WebMaxs answer on performance marketing, newest first.
Performance marketingWhy your Meta ads stopped working: creative fatigue explained
How to spot creative fatigue in Meta ads, what causes it, how often to refresh your ads and how to set up creative tests that tell you what to make next.
28 October 2026Read answer
Performance marketingPerformance marketing agency vs in-house marketer: the real cost in India
Compare the full cost of an in-house performance marketer and an agency in India: salary, tools, creative, your time and leave cover, and when in-house wins.
28 October 2026Read answer
Performance marketingMeta ads for restaurants in India: budget, targeting and creative
How Indian restaurants can run Meta ads: a test budget, tight local targeting, timing for slow nights, Reels creative, WhatsApp or booking links, and tracking.
28 October 2026Read answer
Performance marketingMeta Pixel and Conversions API: what a small business actually needs
A plain guide to the Meta Pixel and Conversions API for small businesses: what each does, what to set up first, which events to track and how consent fits in.
28 October 2026Read answer
Performance marketingHow real estate developers should measure cost per lead
Why cost per lead misleads real estate developers, and how to track cost per qualified lead, per site visit and per booking instead, with a worked example.
28 October 2026Read answer
Performance marketingGoogle ads for hotels: winning direct bookings from OTAs
How hotels can use Google search ads to win direct bookings: defend your own name, target area searches, land on your booking engine and track real bookings.
28 October 2026Read answer
Performance marketingWhat does Instagram and Meta ads management cost?
What you pay for when you hire someone to run Instagram and Meta ads: the fee, the ad spend and the creative, how agencies charge, and how to compare quotes.
24 October 2026Read answer
Performance marketing7 questions to ask before hiring a social media agency
Seven questions that show whether a social media or ads agency is a good fit for your business, plus what good and weak answers sound like before you sign.
24 October 2026Read answer